DIGITAL MEDIA OPTIMIZATION

A product built to enable marketer take data-driven decision on budget allocation across digital channels.

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My Roles & Responsibilities

Managed Partners, competitive research, marketing and development

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Media planning is not data based, leading to lower ROI

• Unable to stitch digital data

• No predictability of returns, CTR etc.

Value Propositions

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Map online customers to offline customers to provide unified experiences

• Improve ROI by 3x

Automated media planning and work order mgmt. for real-time campaigns