NEXT BEST STEP

It's a campaign management platform designed for D2C digital businesses.

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My roles & responsibilities

Managed launch, GTM activities, pre-sales and development

Campaign teams execute rule-based batch recommendation campaigns and struggle to achieve higher ROI

• Bucketed solutions for product recommendation automation based on rules such as recency, frequency and monetary transactions

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Value Proposition:

Relevant, timely and automated campaign design and execution based on machine learning to improve ROI by 2x-4x

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