It is a broader vision of your AI project that helps develop specific goals and objectives further down the process.
Why do you use this activity?
If you don’t know where you’re going, you might not get there. Use BIG IDEAs to clearly state your intent in terms of user and market value.
When should you use this activity?
BIG IDEAs describe something a specific user is enabled to do—not an implementation. They give teams the creative space they need to come to breakthrough ideas. Write BIG IDEAs at the beginning of a project or initiative, as you identify the real needs of your users.
How should you do this activity?
Step 1:
On your whiteboard, large sticky pad, or virtual whiteboard, draw three sections: Who, What, and Wow.
Step 2:
Diverge many ideas for each section and quickly share them with your teammates.
Build off of others’ ideas, but focus on quantity over quality. Avoid drifting into features or implementation details.
Step 3:
Build sentences using your ideas under Who, What, and Wow.
Draft them quickly and begin to mix and match until you find a combination that clearly describes your intention for your user.
Step 4:
Find a fresh pair of eyes to read your drafted BIG IDEA and give feedback.
Remember: Your BIG IDEAs will evolve based on your continued understanding of the problem and your users.
Share the BIG IDEA with anyone relevant to the work it will take to tackle it.
Don't forget: Label anything that might be an assumption or a question for later inquiry or validation. Just because it's in a BIG IDEA, doesn't mean it's a fact.
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