Let’s explore the fascinating concept of Business Question to Human Question. This technique, developed by Sudden Compass®, allows us to shift our perspective from business-centric inquiries to customer-centric understanding. By reframing questions, we uncover new opportunities and gain fresh insights. So, let’s dive into the details!
1. Understanding the Technique
Business questions often revolve around financial or operational outcomes for the company. They use company jargon and focus on specific goals or metrics. However, human questions take a broader view. They aim to understand customers’ needs and behaviors without referencing company goals. By reframing business questions into human questions, we bridge the gap between business objectives and customer-centric solutions.
2. Why Use Business Question to Human Question?
Challenge Assumptions: This technique encourages us to question assumptions and explore beyond the obvious.
Refine Problem Statements: Sometimes initial problem statements lack clarity. Human questions help us refine them.
Shared Understanding: When working in teams, human questions align everyone on customer needs.
Negotiate Business-Customer Needs: By balancing business and customer perspectives, we find shared value.
3. How to Apply Business Question to Human Question
a. Start with a Business Question: Choose a business question related to your context. For example, “How do we drive more top-tier subscriptions to our music streaming service?”
b. Reframe as Human Questions: Ask “Why?” to broaden your focus:
“How do people listen to music?”
“What value do people derive from music?”
“How do people determine the value of intangible things?”
c. Discuss and Explore Insights: Engage your team in discussions. Each human question could lead to transformative insights.
4. Helpful Hints
Statement Starters: Use prompts to reframe questions effectively.
Group Collaboration: Multiple perspectives enhance the process.
5. Unlocking Customer-Centric Solutions
Remember that this technique isn’t about finding a single “right” answer. It’s about understanding customers deeply and finding innovative ways to meet their needs. Embrace the power of human questions!
I hope this article provides valuable insights into the transformational potential of Business Question to Human Question. If you have any further questions or need clarification, feel free to ask! 🌟🚀
Comments